![]() ![]() Hawtin, previously helped to launch the digital DJ technology Final Scratch and dance music download site Beatport. "I'm superexcited by the potential Landr has in the short term, and especially in the long term," Mr. In a press release, the rapper called Landr "an affordable groundbreaking technology to help musicians make music that has a quality finish like any major label artist with a budget." The software has been used by the likes of the Grateful Dead's Bob Weir, and championed by DJs and producers, including Canadian electronic pioneers Richie Hawtin and John Acquaviva – who also have invested in the service through their firm, Plus Eight Equity Partners. Representatives for Warner Music and Nas declined to comment. The company had raised about $4-million in previous fundraising rounds. It will also let Landr develop new features to entice subscribers. Pilon said, will help the company pursue new partnerships with vendors and software providers that help artists create and distribute music, including streaming services. The company, originally called MixGenius, has 25,000 paying customers and 250,000 total users subscription tiers range from $6 to $39 a month, depending on the quality and quantity of audio that needs mastering. "I'm not necessarily making a living out of that, but I'm capturing more moments." Pilon, who joined the company after investing in its seed round last year. "I can afford to take pictures with my phone," said Mr. Landr chief executive officer Pascal Pilon likens the company's potential to the explosive growth of smartphone photography: technology that brings access to a wider audience without compromising high-end artistry. This investment round is an early signal of confidence they might be right. Landr's team insists there's room in the marketplace for both approaches. Automating this tends to frustrate sound engineers, but it also helps democratize the once-expensive recording process, giving do-it-yourself artists a cheap way to give their songs a professional sheen. ![]() Practitioners and audiophiles consider it an art form, giving songs their mood and feel, making the audio sound clean and consistent. Landr automates "mastering," the final stage in audio production before music gets sent out to the world. ![]() Renowned New York hip-hop artist Nas has also made a "substantial" investment, the company said, alongside a consortium that includes Plus Eight Equity Partners, Real Ventures and YUL Ventures. is among the chief investors in a $6.2-million (U.S.) funding round for Landr Audio, an automated, drag-and-drop digital audio postproduction tool that went to market just over a year ago. A Montreal startup hoping to disrupt a piece of the music industry has attracted a pair of unlikely partners: an acclaimed rapper and one of the biggest labels in the world. ![]()
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